The BBOC is committed to respecting your privacy on the Beanie Babies Official Club(tm) ("BBOC") web site. As part of our commitment, we strive to adhere to the Fair Information Practices developed by the Federal Trade Commission.

This Privacy Policy consists of two sections. Section I describes the policies that apply to the BBOC's collection, use, and disclosure of personal information furnished to us by registered users of the BBOC web site who are age 18 and over. Section II describes the special parent/guardian consent requirement for the registration of children who are age 17 and under and the additional restrictions and policies that apply to the collection, use, and disclosure of children's personal information. Children may participate in all features of the BBOC web site for which their parents or guardians have given consent. Children whose parents or guardians do not consent to their registration may not register or participate in any interactive feature of our web site.

Parents and guardians should read both Sections of this policy to obtain a full understanding of our privacy policies and practices.

I.POLICIES THAT APPLY TO INDIVIDUALS AGE 18 AND OVER

1. Learn More About Who We Are and What We Do with Your Personal Information:

The Who, Why, and How of Information Collection on the BBOC Web site. How Will We Use Your Information? Who Gets Your Information? What Type of Information Do We Collect? Do You Have to Give Us Information to Participate on the BBOC Web site?

2. Learn How to "Opt-Out" of Certain Uses of Your Information.
3. Learn How to Access or Modify Information We Have Collected.
4. Learn About Our Security Measures.
5. Learn Who to Contact and How if You are Having Difficulties.

II. CHILDREN'S PRIVACY POLICY

1. What Type of Information Do We Collect from Your Child and How Will We Use It?
2. Learn How to "Opt-Out" of Certain Uses of Your Child's Information.
3. Learn How to Access or Modify Information We Have Collected from Your Child.
4. Learn Who to Contact and How if You are Having Difficulties.

I. POLICIES THAT APPLY TO INDIVIDUALS AGE 18 AND OVER

Use of the BBOC site signifies your consent and acceptance to the privacy practices described here. We strive to keep our site current, and as we change our site, our privacy practices may also change. In order to keep this policy accurate, we will be updating it from time to time. Use of the site signifies your agreement to the necessity of such changes, and the agreement to any future policy we may develop. The Privacy Policy accessible through the BBOC web site is always current, so if you have a specific question, please refer to the online version.

1. Learn More About Who We Are and What We Do with Your Personal Information. The Who, Why, and How of Information Collection on the BBOC Web site Ty Trade LLC, a Delaware limited liability company, operates the BBOC and is the owner of this site, and your host during your visit. To personalize your experience while visiting us, and to make your time more productive and enjoyable, we collect certain personal information from you. We may collect information by asking you questions, or the BBOC web site may collect information from you through the use of "cookies" or other automated means. You might have already heard about cookies. A "cookie" is a small piece of information that is sent from the BBOC to your computer, containing data provided by you that is used to enhance your experience at the BBOC web site. Remember, you have control over cookies. Most web browsers can be set to notify you when a cookie is being sent from the BBOC to your site, and the browser can even be set to decline our cookies. If you decline our cookies, you can still use the BBOC web site, but it may not work as smoothly.

Like most other web sites, our servers automatically track certain information about your activity on the BBOC web site. This information allows us to keep this web site running efficiently. This information includes: the browser you are using (such as Netscape, Internet Explorer, etc.); your operating system (such as Macintosh, Windows, etc.); your IP address; and the referring URL and all Ty Trade or Ty URLs you visit. The only group collecting information from you on our site is the BBOC (and the company that hosts the BBOC web site). However, we may allow advertisers to place banners on this site, and if you click on some of those banner ads, they may send cookies to your computer. We will not have access or control over any advertisers' sites, and some of their sites may use cookies to collect personal information from you. Remember, you can always set your browser to decline these cookies.

The BBOC collects and uses a limited amount of information from children under the age of 18, in order to comply with COPPA, the Children's Online Privacy Protection Act. See our Children's Privacy Policy for a more complete explanation of the restrictions and special policies that apply to the registration and participation of children age 17 and under.

How Will We Use Your Information?

Our collection and analysis of your personally-identifiable information is an important factor for us in improving the BBOC web site and customizing it to meet and exceed our users' expectations and to enhance their experience at this site. Through our collection activities, we can improve our marketing and promotional efforts by targeting banners or new services and promotions for you. We are also able to improve the content and layout of the BBOC web site by determining the features of the site that are the most popular for our members.

If you are a registered user, we use your e-mail address, mailing address to notify you of new products or services we will be offering and to send you BBOC newsletters. We also use this information to provide you with site and service announcement updates, such as changes to this policy, and for any other communications that are related to your use of the BBOC web site. We may collect other information in order to get to know you better, such as your gender, the number of Beanies that you own and which items you would most like to see in future BBOC exclusive offers.

If you buy any Exclusive Offer, we will use your mailing address and billing information to bill you, provide you with information related to your order, and ship your order.

Finally, the information that we collect about you will be maintained in the event we need to review such information, such as for enforcing the terms of our Terms and Conditions. Who Gets Your Information? The BBOC has a policy of not disclosing your personal information to third parties. This general policy does have certain exceptions. These exceptions include information required for the shipping of your purchases of Exclusive Offers and information that you authorize us to disclose to third parties. Sometimes, we may believe it necessary or appropriate to disclose your information to law enforcement or government agencies to protect you, the BBOC, or the integrity of the BBOC web site. By participating in this site, and by accepting our Terms and Conditions, you have authorized us to make such disclosures.

The BBOC aggregates the information it collects from and about the users of the BBOC web site, which we may provide to others, without disclosing any personally identifying information. The collection and analysis of this aggregate information helps the BBOC to improve this web site. This policy only addresses the BBOC's collection and use of your information. If you disclose your information to others in connection with your use of the BBOC web site, or any other web site (including sites linked to this web site), you are subject to the privacy policies that they apply.

In addition, our advertisers and business partners may also collect information from you, which would be subject to their own privacy policies. The BBOC does not have control over the privacy policies applied by any other party that you may disclose information to when visiting the BBOC web site. If you would like information on any other party's privacy policy, you should contact that party directly, and we encourage you to do so.

What Type of Information Do We Collect?

In order to participate in the BBOC web site, a member of the BBOC must also become a registered user. To do this, we ask you some questions, starting with your name and date of birth. We ask for your physical e-mail addresses as well as your gender. We may collect other information from you in other areas of our web site, for example, through information that you provide when purchasing Exclusive Offers or sending us e-mail inquiries or complaints.

Children under the age of 18 only are allowed to register with the consent of a parent or guardian and only for those features of the BBOC site that the parent or guardian chooses to consent to. If children under the age of 18 whose parents or guardians have consented to their purchase of Exclusive Offers wish to purchase an Exclusive Offer, we request information, such as shipping and billing addresses and payment mechanism, which is used only for the purpose of fulfilling the child's order. See our Children's Privacy Policy for a more complete explanation. During your visit, we will record information regarding the number of visits you make to the various pages of the BBOC web site. This information helps us determine the areas of this site that are most attractive to our members, so that we can make improvements or add new features based on our members' interests. We may disclose this information to third parties, such as our advertisers and partners. Do You Have to Give Us Information to Participate on the BBOC Web site? In order to participate on the BBOC web site, you must provide us with the information requested during the registration process. We may need additional information from you, such as credit card information, in order for you to receive other services. We will always let you know before you give us information whether or not it is required.

2. How to "Opt-Out" of Certain Uses of Your Information When you register, we let you decide whether you would like to receive the BBOC newsletter, email notifications about the special programs featured by the BBOC web site, or other mailings. If you initially tell us you want to receive the BBOC newsletter or information about special BBOC programs, but later change your mind, just send a message to customerservice@bbocmail.com.

3. How to Access, Modify, or Delete Information We Have Collected After you have registered to use the BBOC web site, you can review and modify the personally identifiable information by going to the Registration section of the BBOC web site. Make sure that you are logged on! Your current information will be available for you to review. If you'd like to change any information or change your selection of the features, you may do so by simply entering in the new information you'd like us to have. If you no longer want to be a registered user of the BBOC web site, you may terminate your registration by sending an e-mail to customerservice@bbocmail.com.

If you have requested deletion of your information, we will delete it from our database and refrain from collecting any further personally-identifiable information from you. However, there may be residual information retained within our databases that may or may not be personally identifiable. We will not give this residual information to any third party or use it for any commercial purpose.

4. What Do We Do to Protect Your Information?

The BBOC employs standard industry measures to protect and ensure the confidentiality of your personally-identifiable information, including the use of firewalls and Secure Socket Layer encryption.

5. How to contact the BBOC if You are Having Difficulties If you have questions or concerns about how your personal information is being used on the BBOC web site, please feel free to contact us in the following manner: e-Mail: customerservice@bbocmail.com Address: P.O. Box 3762, Oak Brook, IL 60522 II. CHILDREN'S PRIVACY POLICY Protecting children's safety is important to the BBOC. Parents or guardians of children who visit the BBOC web site can be confident that any personal information that their children may provide to us will be collected and maintained in accordance with COPPA.

Section I of this Privacy Policy explains our policies and practices with respect to the collection of personal information from all registered users of this site, regardless of age, as well as certain policies that only apply to the personal i nformation of registered users who are age 18 and over.

This Section describes the special restrictions and additional policies that we apply to the collection, use, and disclosure of personal information submitted to this site by children age 17 and under. Parents and guardians should read both Sections of this policy to obtain a full understanding of the BBOC's privacy policies and practices.

1. What Type of Information Do We Collect from Your Child and How Will We Use It? Children registering with our BBOC web site initially are requested to provide their first name, last name, e-mail address, date of birth, gender address, city, state, zip. This information is deleted if the parent's or guardian's consent is not obtained. None of the information collected by the BBOC is shared with anyone outside of Ty Trade and affiliated Ty companies (and our web site hosting agents).

Children under the age of 18 who are members of the BBOC will only be eligible to purchase our Exclusive Offers or receive the BBOC newsletter or e-mail promotions if a parent or guardian has given verifiable consent for such activities. Children permitted to purchase our Exclusive Offers who choose to make such a purchase will be requested to provide additional information at the time of their order. We request only the information that we must have in order to complete the child's order and we use this information only for that purpose.

When you consent to your child's registration as a user of the BBOC web site, you accept our Terms and Conditions and you consent to the privacy practices that we have described in this policy, and as they may be changed from time to time to reflect changes in the BBOC web site.

As noted in Section I of this Privacy Policy, this site may link directly to sites operated by the BBOC's advertisers, business partners, and affiliated companies. Those sites, which are not controlled by Ty Trade, may collect personal information from your child. Parents and guardians should therefore check the relevant site's privacy policy to understand how it collects and uses children's personal information.

2. How to "Opt-Out" of Certain Uses of Your Child's Information When you give your consent for your child to register, we give you the method to decide whether your child will receive the BBOC newsletter or e-mail notifications about the programs featured by the BBOC web site or will be eligible to purchase Exclusive Offers. To restrict your child from such notifications, just send a message to customerservice@bbocmail.com.

3. How to Access, Modify, or Delete Information We Have Collected from Your Child After you have given your consent and your child has registered as a BBOC member, if you wish to review the personally-identifiable information provided by your child, please e-mail us at customerservice@bbocmail.com and request a copy of your child's information. We will e-mail you a copy of your child's personally-identifiable information and in your reply e-mail you may modify any of such information, change any of the selections you've made concerning your child's participation in the features of our web site or terminate your child's status as a registered member of the web site. The BBOC will implement any changes that you e-mail us promptly after receipt of your e-mail.

It is also possible for your child to review the personally-identifiable information provided by them by logging on to the BBOC web site and going to the Registration page. There your child can change any of the information simply by inserting new information. If either you or your child wishes to discontinue the child's right to use any feature of the BBOC web site or terminate the child's status as a registered user of our web site, either you or your child should e-mail this request to us at customerservice@bbocmail.com.

4. Who to Contact and How if You are Having Difficulties If you have questions or concerns about how your child's personal information is being used on this web site, please contact us in the following ways: e-Mail: customerservice@bbocmail.com Address: P.O. Box 3762, Oak Brook, IL 60522